Month: February 2023

  If you’ve ever visited a website and wondered whether your internet was down or the website was just slow, you may have experienced the effects of a slow or unreliable content delivery network, or CDN. CDN services are used to improve the overall consumption of internet content and allow for a website to handle…

Consumers have access to more information than ever before. Constant internet access means they’re never more than a few clicks away from finding out which comparable products your competitors sell—and whether they’ll get a better deal elsewhere.  Price is the most influential factor in seasonal purchasing decisions, beating convenience, delivery speed, and free return options.…

When it comes to the US tax code, very little seems simple and straightforward—even the definition of a business. There are several federal tax classification options, and it’s helpful to understand the rules and implications of each category. A classification is a major factor in determining how much your business—and you personally—might owe in a…

Promoting your products or services to reach potential customers is essential—but marketing isn’t just about paying for ads. There are also ways to help customers find you naturally, such as through organic search results, where more than half of web traffic comes from. SEO ranking—boosting your position in unpaid search engine results—increases the chances of…

Entrepreneurship comes with financial peaks and valleys: One month, revenue is flowing in from your online store, and the next, you’re racking your brain for how to make extra money to cover expenses. Thankfully, there are many ways to earn extra cash. Three approaches to help bring in that extra income are: earn cash doing…

Ka-ching! Even in an age when fewer shops and retailers use physical cash registers, the classic sound of the opening of its drawer, or till, remains symbolic. Originally invented in the 1870s as a way to prevent store employees from stealing, the traditional cash register has evolved into a streamlined machine for tabulating bill totals,…

Instagram influencer marketing can seem pretty intimidating. To pull off a successful campaign, you need to work with the right Instagram influencers. You may be asking yourself, “How do I find influencers? Will I actually make any sales doing this?” Fortunately, whether you’re a big brand or a small one, Instagram influencer marketing can work…

Your store needs to be designed with your customers in mind. While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers. At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more…

Staying motivated is a challenge at the best of times.  As entrepreneurs face ongoing uncertainty, enemies of motivation—procrastination, fear, imposter syndrome—lurk everywhere. With experience, however, you acquire skills, inspiration, and methods that help keep motivation high, even through tough times.  What motivates us is intensely personal, which is even more true for entrepreneurs. There are…