Month: April 2024

There’s a cardinal rule in writing: show, don’t tell. This is based on the principle that descriptive, emotional language is more compelling than a simple explanation. You can apply this idea to digital marketing as well. Showing potential customers that your product is effective is far more convincing than simply telling them it’s the best…

Launching a new business is worth celebrating. But before you open your doors—and pop the bubbly—ensure you’ve got all the necessary licenses. “You can save yourself a lot of headaches and money in the long run by being proactive,” says Angelik Edmonds, managing partner at Edmonds Law Office in Atlanta. “If you don’t have the…

A product launch can help you establish your business, break into new markets, and even strengthen your brand. Given the potential payoff, many merchants spend time and resources to ensure they make the biggest impact possible when introducing a new product. A product launch checklist can help you keep organized and move intentionally. Here’s what…

If you’ve ever seen the TV show Shark Tank, you know it is filled with aspiring entrepreneurs trying to convince a panel of investors that their new product is worth backing. They usually start by explaining a problem they had, how they developed a product to solve it, and end with a vision for selling…

As a business owner, you likely have a business plan to guide you toward your goals and growth, and to help plan for the future. Likewise, you need a plan for your products, so they can improve, grow, and continue to meet the needs of your customers. Product developments are not random. They’re guided by…

You’ve spent weeks brainstorming business ideas. Or, maybe you have a small business and can’t find a way to grow. Don’t fret, it’s not a sign of failure. You just need some inspiration. Here’s how 12 entrepreneurs harnessed recent changes in technology, consumer behavior, and the growing influence of social media marketing to build million-dollar…