Month: May 2024

Influencer marketing often is the most relevant way to reach an audience. The value generated by influencers has more than doubled in the past five years, with a quarter of brands now regularly collaborating with a social media content creator. The case for hiring an influencer to promote your products is clear. But how much…

If you’re selling creams, serums, soaps, or other skin and hair care products online, having a killer skin care branding and marketing plan is one of the highest-impact ways you can increase sales and get your products out there. Successful marketing plans can include campaigns on social media, working with influencers, and creating content—and we’ll…

Operating a retail store requires a lot of money. Whether you’re paying the deposit for a new location or investing inventory that you plan to sell in-store, you don’t have to use your own money to finance the business. A retail loan gives you a chunk of money upfront that you can repay later down…

Imagine if when a customer gets to the checkout page of your ecommerce site, they had to email you their credit card number so you could process the transaction. That wouldn’t be very convenient for either of you.  But thanks to payment APIs, checkout experiences are much safer and more efficient. A payment API is…

Are you ready to take your business global? There’s a laundry list of things to do to prepare for cross-border commerce. Arguably, the most important part is your international payment setup: how you’ll get paid from foreign customers or pay international suppliers.  In this article, you’ll learn how international payments work, how they differ from…

Whether you’re an entrepreneur, a business owner, or a casual internet historian, it can be useful to know how to dig into the history of a domain name—something that sounds more complex than it actually is. By typing a domain name into a text field, you can get a lot of insight into a business.…

Becoming your own boss is the ultimate dream for lots of people. Many crave the creative control, flexible hours, and freedom that comes with being an entrepreneur. But there’s a lot of work involved behind the scenes, and much of entrepreneurship is about planning, strategy, and dedicated execution. If you’ve always wanted to get into the…

Online spending in Turkey more than doubled last year, the Ministry of Commerce reports. Significant growth is expected again this year. This is largely the result of inflation, but there is also considerable autonomous growth. Ecommerce spending in Turkey amounted to 1.85 trillion Turkish liras in 2023, or 53 billion euros at the current exchange…

French marketplace solution provider Octopia has launched a new product, called Octopia Ads. It is the company’s own retail media solution. It enables retailers to implement a sponsored search solution for their products (1P) and sellers and brands products (3P). Octopia is a solution for ecommerce businesses looking to launch a new marketplace, boost an…