How To Ship Fragile Items: 6 Practical Tips (2025)

It’s every online shopper’s nightmare: You buy an item you’re really excited about, and finally open your package only to find that what’s inside is broken. Not only is this a frustrating customer experience, but it can be just as bad for your ecommerce business. A damaged product can tarnish your brand reputation and cost…

The Complete Guide to TikTok Affiliate Marketing in 2025

Most paid marketing strategies require businesses to pay upfront for an advertising plan they hope will generate a return. Even cost-per-click advertising isn’t a sure thing; you might end up paying handsomely for clicks that don’t ultimately result in sales.  Affiliate marketing is a rare exception. Because payouts are tied to sales, well-run affiliate programs…

Amazon introduces Easy Ship in Europe

Online marketplace Amazon is introducing a shipping solution called Easy Ship in Europe, for sellers in the Netherlands and Poland. According to the ecommerce giant, the solution helps sellers ship their products faster, smoother and more cost-effectively. It is not the first time that the online marketplace has introduced a shipping solution for sellers. Fulfilment…

DeepSeek-R1 models now available on AWS

During this past AWS re:Invent, Amazon CEO Andy Jassy shared valuable lessons learned from Amazon’s own experience developing nearly 1,000 generative AI applications across the company. Drawing from this extensive scale of AI deployment, Jassy offered three key observations that have shaped Amazon’s approach to enterprise AI implementation. First is that as you get to…

7 Effective Types of Shoppable Content To Boost Digital Sales (2025)

Online shoppers now have more ways than ever to discover your products. Whether watching a YouTube video, scrolling through Instagram, or reading a newsletter, each touchpoint typically guides shoppers toward your website, where they might explore several pages before finding the product that first caught their attention. Shoppable content eliminates this detour by allowing them…

TikTok brings its fulfillment service to Germany

TikTok Shop is preparing to launch in Germany, as indicated by various job postings. Notably, sellers will soon be able to utilize Fulfilled by TikTok (FBT) in Germany. This suggests TikTok plans to open warehouses for sales partners on the European mainland. TikTok, the international subsidiary of the Chinese company ByteDance, launched TikTok Shop in…