Month: June 2023

Entrepreneurs often need financial assistance to launch their business or expand operations, from buying machinery and equipment to real estate. Banks across the US offer a variety of business loans; one of them is the SBA 7(a) business loan, backed by the US Small Business Administration (SBA). Banks granting SBA 7(a) loans range from small,…

You’ve got your online shop up and running, with solid products, a great logo, and a unique design.  But the words you use are just as important as the font you pick. They’re key to unlocking connections with your customers. An author’s word choice—or, more precisely, an author’s tone—can shape a piece of writing and…

To someone with an entrepreneurial spirit, dreaming up a product, building it, and selling it to customers is exciting. Of course, the reality of budgets, product testing, and manufacturing means that can’t happen overnight.  Still, you can start the product life cycle by drafting a product concept statement. This document will be your touchstone throughout…

When it comes to motivating people to buy, few things are as powerful as a recommendation from a trusted source. This is one reason influencer marketing is so popular. Businesses of all sizes use social media influencer campaigns to raise brand awareness, increase credibility, and boost sales. Here’s what a social media influencer is, how…

  Product videos—when done correctly—are a highly successful and motivational tool for driving sales. In fact, 89% of people say watching a video has convinced them to make a purchase.  Product videos are a staple in modern marketing. With more than 214 million online shoppers in the United States—about two-thirds of the population—video is key to showing exactly what…

TikTok has seen explosive growth in recent years. It has not only become a destination for fun hashtag challenges and viral music trends, it also offers brands the opportunity to attract customers using TikTok for ecommerce. Brands are recognizing how important it is to jump on this exploding global trend. That’s because no other social…

When you’re shopping online or looking for product recommendations, where do you go first? While Google is a common starting point, increasingly, consumers are turning to their favorite social media apps. Chief among them: TikTok. As of June 2023, the popular hashtag #TikTokMadeMeBuyIt has garnered over 59.8 billion views, according to the social media platform.…

TikTok’s incredible rise has been well documented since its launch. Not only is it one of the most popular social networks in the world, but it’s also the third largest.  Given its ability to boost brand awareness and sales, TikTok is a must for ecommerce brands. But knowing how to make a video go viral…

Entrepreneur Jim Rohn famously said we’re the average of the five people we spend the most time with. Those you choose to hang out and share advice with have a huge impact on both your personal and business growth. Given a choice, we’d all surround ourselves with the kindest, smartest, and most inspiring people, but…

The success of your business hinges on how well you handle your inventory—and we’re not just talking about products in your warehouse waiting to be shipped. In this piece, learn what inventory is and get a brief introduction to what successful inventory management looks like.  What is inventory? Inventory is the name given to the…