Month: June 2023

If you’ve got the urge to create, becoming a professional content creator can allow you to earn money through a variety of creator revenue streams, connect with audiences that share your interests, and delight in the fundamental human activity of using your brain to make something entirely new. In the guide ahead, learn about what…

Gaining access to capital often is challenging for small businesses wanting to grow. Traditional lenders like banks hesitate out of concern that the borrower won’t be able to repay the loan, based on a low credit rating or no borrowing history at all. There’s a loan for that type of business—the SBA 504 loan, which…

Marketing to the right people, at the right time, and in the right way can elevate the campaigns of any company. Market segmentation—which allows businesses to tailor sales campaigns and marketing plans to target, engage, and appeal to niche groups—can help you reach that marketing utopia. At first, narrowing down your target market can feel restrictive. The…

Experts predicted supply chains would normalize in 2023 after a rough few years of pandemic-caused economic downturn and a huge shift in the way people shop. But we’re not out of the woods yet.  There’s no one reason why supply chain issues are still haunting both big and small retailers. There seems to be a…

You’ve launched your brand. You’ve developed a loyal fanbase. Now, you want to create and sell merchandise that features your brand. Merch like t-shirts, plush toys, phone cases, custom socks, and sweatshirts can turn loyal customers into brand ambassadors while creating a new revenue stream for your business. But first, you need to know how to…

If you think about a person in your work life who inspired you, can you pinpoint why you gravitated toward them? Maybe a manager was honest, valued relationships, and stayed true to their principles—even when making tough decisions. In essence, you found them to be “real,” or authentic. Authentic leaders use their belief system to…

You’ve gotten the website for your ecommerce business up and running, but you haven’t received much traffic or made many sales. When thinking about why that might be, you realize you don’t know how effective your marketing campaigns, including Facebook ads, are in driving potential customers to your site and business. You need a tool…

When it comes to who runs a company, it’s common to use “entrepreneur” and “business owner” interchangeably. The terms aren’t synonyms, although there is overlap.  Consider the tech engineer who started a fast-growing company and now is selling shares in an initial public offering. Entrepreneur, for sure. Or how about a bakery selling delectable eclairs…

Do you know how many Google searches happen each month for your brand or product? Search volume data is essential for business owners, but it isn’t always easy to find—or understand. Here are the best tools and DIY methods for finding your Google search volume—and what to do with these numbers. What is Google search…

When Google introduced E-E-A-T— a standard for judging the quality of web pages—in 2014, search engine optimization (SEO) experts wondered if these three letters could crack the code of its famously secret algorithm.  While it didn’t swing open the door, it did offer a peek inside what Google considers when serving up search results. The…