Month: September 2024

Many online marketers share a common goal: Optimize their company’s website so it can break through online search algorithms and show up at the top of search results. There are many established ways to do this, but can engagement on your company’s social media profiles help push your website to the top of search results…

More and more Germans are becoming familiar with live shopping. Six out of ten consumers know what the term means, which is twice as many as three years ago. However, live shopping is still used by only a small portion of German consumers. This is evident from a trend survey conducted by ECC Köln. According…

Imagine launching a new pay-per-click (PPC) ad campaign, confident it will boost traffic and conversions. You set it up, sit back, and let your Google Ads campaigns get going. A few weeks later, you check back. After spending thousands on ads, you have few conversions to show for it and no revenue increase. Without PPC…

You use search engines like Google to dig through a nearly infinite amount of websites, pages, social media accounts, videos, images, libraries, collections, and files on the internet. If you’re running an online company or ecommerce store, you know that appearing in search engine results can be a major driver of business. Though these tools…

While the expression “don’t judge a book by its cover” offers valuable wisdom, the reality is that we often judge book covers, movie posters, food labels, and just about everything else, at first glance. A book cover might not give you a deep understanding of its contents, but covers do important work. They can hook…

The graphical user interface (GUI) is a tech feature that’s so ubiquitous we take it for granted. When GUIs came along in the 1980s, they revolutionized desktop computers. We learned new ways of using computers—including the mouse, and icons we use to save and open files in a desktop environment. For more than 40 years,…

Have you ever found yourself scrolling on a food delivery app, endlessly flicking past pizza, sushi, Thai, and fast food options? Eventually, you make your way back up to the top of the scroll, and that’s when you notice the “Recommended for You” section: a curated list of all the places the app’s algorithm thinks…

Sara Mote and I founded MOTE agency in 2014. We specialize in ecommerce, providing refined design, cutting-edge engineering, and the highest order of service to an ever-changing marketplace. In my career as a web developer I’ve fostered an appetite for innovation and a focus on crafting websites for brands that want to cultivate enduring relationships…

A century ago, the idea of intelligent machines was the stuff of science fiction. Now, artificial intelligence (AI) has become an integrated part of daily life. Businesses use it for functions ranging from analytics to logistics, and experts project the global AI market will surpass $826 billion by 2030. For small businesses, some of the…