Month: October 2024

As a small business owner, you work hard to attract customers and motivate purchase behavior. Once your customer is ready to check out, you must seal the deal by offering an easy checkout experience. This means offering a simple, flawless payment system that meets your customers’ expectations.  Whether you do most of your sales via…

Instagram Stories has millions of daily users tapping, viewing, and interacting with short, temporary videos (and likely Stories ads as well) of the people they follow. That’s a solid group of people who could potentially see your Story or Story ad. And those that do see your Stories are invested. Research has found that the…

Podcasting is an engaging and an effective platform to share industry insights, showcase expertise, and exchange ideas. If you’re starting a podcast to grow your business or connect with innovative people, picking the right name is key to attracting your target audience. But as anyone who has named a business will know, finding the perfect…

As your business grows, so does your need for systems to facilitate the development, production, and distribution of your products. Establishing these systems can feel daunting at first. Luckily, there are tools to help you effectively set up processes throughout your company. One of those tools is a visual representation called a process map. Learn…

In the book Brand Against the Machine, author John Morgan writes, “Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem.”  To successfully market your product and build brand equity, your target audience must believe your brand is the best option…

In basketball, your free throw percentage is the ratio of successful shots to total attempts. Let’s say you have an abysmal 2% free throw rate and a lifetime goal of sinking 100 shots in an hour. You could either take 5,000 shots in that time—roughly 84 shots a second—or work on improving your game.  Which…

When you send off a marketing email, upload an Instagram post, or hit Publish on a landing page, you’re hoping a customer will make a purchase, follow your account, or otherwise engage with your business. Customer engagement is a critical component of a company’s marketing strategy because it can fuel business growth and nurture existing…

As an entrepreneur, you know of the importance of a clear vision for your company. But when you’re developing a product, it can be challenging to step back, see the big picture, and identify your product’s mission and long-term goals. Thankfully, there are tools to help you create an effective product vision. Read on for…

The days of manually sorting through reviews, consumer data, and market trends may be coming to an end, thanks to AI market research tools. Typically, businesses rely on dedicated teams for in-market research; today, they can outsource some of this work to powerful, intelligent apps. If you run an ecommerce business, it’s worth exploring how…

Imagine you’re trying to schedule a sales call with a potential customer. You check your calendar, find the open slots, note them, and email the information to your contact. They then have to manually compare these times with their own busy schedule. If they take too long to reply, you may end up with a…