Month: March 2023

Whether you’re a new entrepreneur trying to win over your first 10 customers or a seasoned veteran acquiring your 10,000th, customer acquisition never stops being relevant. But for many business owners, sales can be unpredictable, and gaining new customers can feel like a game of chance. If you want to grow your business consistently and…

There are two main ways brands get discovered online: through social media and through the browser via search engines. Most of us use social media and understand how a complete profile with quality content can attract customers. Few of us know how to optimize our search engine presence by making it easier for search engines…

When customers purchase a product or use a service, their ability to happily achieve their desired outcome (say, setting up an appliance) is a key step in their customer journey with a brand. Satisfied customers are the backbone of any thriving business and provide the foundation for future growth opportunities. As a small-business owner, your…

The business community has, in recent decades, extended its understanding of the role of business to include helping to solve social problems. Many companies now engage in corporate social responsibility activities like corporate volunteering initiatives, cash contributions to charitable organizations, and diversity, equity, and inclusion efforts. But what if working to solve a social issue…

“Call us crazy, but we’re starting a second business,” says a creative and mom of two. Her whole life unfolds in a Zoom window: evidence of balancing work, a toddler, a newborn, a senior pet, and a family business. A life that did not have space for yet another thing. But here she is, struggling…