Month: April 2023

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Jacob Winter picked up a new hobby during the pandemic. He discovered he was good at making tufted rugs—and people loved watching him create his designs on TikTok. After his rug-making videos went viral, Jacob transformed his hobby into a full blown business.  Jacob and his team at Mush Studios are challenging conventional designs by…

  You need more than just a great product to succeed in business. You need to connect with people who actually want to buy that product. The question is, where to start? This is where a sales lead comes in—they’re a potential customer with vague interest in your product who has the potential to become…

Let’s say you have the world’s best business idea. Production costs are low, demand will be high, and nobody else is filling your market niche. There’s only one problem: Due to a 1,000-year-old curse, you’re not allowed to use images or words to communicate information about your product or company. How far do you expect…

As a merchant, handling business payments, managing vendor relationships, and dealing with accounting software can take more of your time than it should. Oftentimes you may find yourself hopping between systems to pay invoices or upload payments to your accounting software. That time spent on administrative work adds up and takes you away from what’s…

The Instagram bio often is treated as an afterthought—a line or two about your company you hastily fill out when creating your Instagram account. In reality, your Instagram bio is a valuable social media marketing opportunity that welcomes users to your profile, creates a first impression of your brand, conveys key information about your business,…