Month: April 2023

Picture this scenario: You’re the owner of an online streetwear clothing store, and you’re on the lookout for ways to grow your business. The popular local football team—the Panthers—is well loved, so you want to capitalize on the team’s brand recognition and popularity. You decide to pursue a brand collaboration with the team, win it,…

Archimedes may have had his eureka moment while soaking in the bathtub, but creative new ideas don’t often appear out of thin air. Instead of waiting for the perfect idea to strike, you can work with a group using creative brainstorming techniques to find new ideas and innovative solutions to problems. Here’s how to cultivate…

YouTube stars are today’s self-made celebrities—people who have earned an audience by creating video content geared toward teaching, entertaining, reviewing, and being awesome on the web. Making money on YouTube might not be your reason for starting a channel, but the opportunities to earn are a pleasant surprise once you realize how many of them…

Founder Erica Werber is a born-and-raised New Yorker. So when the pandemic hit and the city began to empty, she was inspired to capture the things she loved about New York. “I’m going to launch this brand as a love letter to New York City and remind people of all of the moments or experiences…

If you have an iPhone, MacBook, or iPad, you know Apple products aren’t the cheapest. But they’re reliable, high quality, and work seamlessly with each other. People who like Apple often love Apple, and they’re willing to line up for and pay a premium for the newest iPhone model. It would take a lot for…

It’s unanimous. Both consumers and businesses agree that marketing personalization plays an important role in the relationship between brands and their customers. In fact, 71% of consumers say they expect it.  It’s no surprise that personalization has been cited as one of the top retention strategies used by brands. But what is personalized marketing? And…

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