Generative AI has taken the world by storm, and we’re starting to see the next wave of widespread adoption of AI with the potential for every customer experience and application to be reinvented with generative AI. Generative AI lets you to create new content and ideas including conversations, stories, images, videos, and music. Generative AI…
Month: June 2023
URL Parameters: What They Mean and How They Affect SEO
URLs are webpage addresses. When you click on a linked URL or type one into your web browser, it tells your browser what page to load. Imagine, though, that that web address takes you to the doorstep of a huge apartment building. Yes, you arrived at the right location, but now what? This is where…
Take Customer Service to new heights with cross-geo support for Copilot
We are excited to introduce support for Copilot in Dynamics 365 Customer Service across multiple geographic regions, or cross-geo support. During the past few months, we successfully rolled out Copilot features to customers in the United States. Following this momentum, we are now extending the power of this cutting-edge technology to customers outside of the…
AI in Ecommerce: Applications, Benefits, and Challenges
Once found only in sci-fi stories, artificial intelligence (AI) technology is now a part of our daily lives. We use it to write emails, check the weather, and even diagnose diseases. AI is especially impactful in ecommerce. In the past, businesses viewed advanced technologies like AI as “nice to have,” primarily using them to delight…
What Is Content Strategy and the 8 Steps to Create One
Today, customer relationships are often formed online through digital channels. So, one of the best ways to build trust and connection with customers is through your content strategy. Use your content strategy to publish useful content that demonstrates your brand’s unique point of view and expertise. This will help you connect with your customers and…
Master Inventory Management With Shopify
Nothing’s more frustrating for a customer shopping in your store than when they see that the product they want to buy is out of stock. The chances of customers seeing an out-of-stock message increased by 235% in 2022, rising from one in 200 to one in 59. In 2021, 7.4% of retail sales—valued at $82…
What Is an S Corp? How to Form and Operate an S Corp
One of the first steps when starting a business is deciding on a structure. S corporations (S corps) are one of the more common structural choices for corporate businesses in the United States. An S corporation is a closely held corporation that elects to be taxed under Subchapter S of the US Internal Revenue Code’s…
TikTok Marketing: Creating a Successful Strategy in 2023
If you’re building a social media strategy today, it’s worth considering TikTok. With short-form video offering the largest return on investment and TikTok poised to reach 2.2 billion users by 2027, it’s just as powerful as any other “big” platform. In the world of TikTok, genuine content reigns supreme. More than on other social media…
The Case for Constantly Evolving: How Babylist Went from Registry to Retailer
After more than 12 years of building her company Babylist, founder Natalie Gordon says she never wants the baby registry and retailer to become a “legacy brand.” “Legacy is really defined here as like losing touch with who your audience is,” Natalie explains. “It’s really important for us to not become a stale legacy brand, ripe…
New AWS AppFabric Improves Application Observability for SaaS Applications
In today’s business landscape, companies strive to equip their employees with the most suitable and efficient tools to perform their jobs effectively. To achieve this goal, many companies turn to Software-as-a-Service (SaaS) applications. This approach allows companies to optimize their workflows, enhance employee productivity, and focus their resources on core business activities rather than software…