Month: July 2023

YouTube can be a powerful tool for merchants. For audio brand LSTN Sound Co., it’s both the inspiration for the business and how it grows. Touched by a YouTube video of a woman hearing her own voice for the first time, the founders created a company based in social entrepreneurship. Sales proceeds go toward helping…

Hiring your first employee can mark an exciting step for a small business owner: Your sales are increasing, work keeps coming in, and it’s finally time to think about adding to your team.  Ideally, your first employee is just as enthusiastic and committed as you. They share your vision and values, contribute critical skills to…

Your business is making money, and you’re thinking about getting a bank loan to expand. The bank wants you to verify your business’s profitability, and asks for a copy of your traditional income statement. Not sure what that is? You’re in the right place. Here’s what you need to know about traditional income statements, how…

As the realities of climate change become more obvious each day, being thoughtful about how we consume is increasingly important, and consumers are now demanding that brands answer the call.  One study found that 89% of consumers have shifted their shopping behavior toward buying sustainable products—with almost 30% reporting a significant change. Gen Z is…

You’ve created the best products in your industry. Your brand design is on point. You’ve set up social channels for your business. This means you’re finally ready to launch your Shopify store!  Not so fast. It’s easy to get caught up in the excitement of introducing your business to the world and miss some critical…

Swedish Logent Group has signed an agreement for a majority stake in Misi. The acquisition of this Dutch fulfilment company is expected to be completed next month. It is unknown how much money Logent paid for the majority stake. The acquisition is a strategic move by Logent to be more present in the Netherlands. Managing…

From 1 August, Hermes Fulfilment will take over a dispatch center in Valdengo, Northern Italy. The center specialises in the logistical processing of low-volume product ranges. ‘By taking over the site in Valdengo, we can establish ourselves on the European market’, says CEO Kevin Kufs. Hermes Fulfilment is a German company. It also operates fulfillment…

If you’ve been struggling to meet your business goals on social media, you’re in the right place.  Creating a social media marketing strategy will give purpose to your social media efforts. It will help you decide what content to develop and share, who you’re talking to, and what type of content performs best. Ultimately, it…