Month: July 2023

When a customer wants to buy an item but they don’t have the cash handy, they have a few options: put it on a credit card, use the store’s layaway program (if it has one), or opt for a buy now, pay later (BNPL) arrangement. While credit cards still have a solid foothold, layaway plans…

As a small business owner, you’ve got a leg up on faceless corporations, because you’re a real person with a great brand story and people want to work with you. From customers who prefer to spend their hard-earned cash shopping small to other business owners in your industry or town, this is an advantage you…

Direct-to-consumer (DTC) companies grew tremendously during the pandemic, but now, stiffer competition means companies need to get more creative. Ashwinn Krishnaswamy is one of the people helping consumer brands rethink their ecommerce strategies.  Ashwinn is the founder of Forge, a New York branding and digital strategy agency. He also launched Oklahoma Smokes, a nicotine-free and…

Without a brick-and-mortar store to draw customers in to experience products in-person, it’s critical for ecommerce businesses to have a recognizable brand in order to stay front-of-mind with customers. Your brand influences how customers feel when they buy from you. A great brand strategy can encourage referrals, set expectations, and give ecommerce businesses a more…

LinkedIn is the unparalleled leader in online business networking. While social media platforms like Facebook, Instagram, Twitter, and TikTok host a wide variety of content, LinkedIn focuses on the business world. LinkedIn users post content about professional achievements and industry trends. They also exchange messages to expand their professional network. Recruiters and job seekers use…

Ocado has returned to profitability on a group level. The British online supermarket and solutions provider reported a gross profit (EBITDA) of 16.6 million pounds for the first half of this year. According to CEO Tim Steiner, Ocado demonstrates ‘the potential for our international ambitions’. In the first six months of last year, Ocado recorded…