Month: April 2024

In recent years, many of us have gained a new understanding of what a workday can look like. A 9-to-5 job often included commuting to an office and spending all day at a desk; then things like videoconferencing, productivity software, and a global pandemic upended that notion. For many, the idea of working remotely went…

This content doesn’t contain and isn’t meant to provide legal, tax, or business advice.* Florida is a promising place to start a business. The Sunshine State is ripe with potential in a business-friendly atmosphere—whether you’re interested in Miami mercantile or building a business in Key West. “Florida is like several different states in one. Each…

This content doesn’t contain and isn’t meant to provide legal, tax, or business advice.* Starting a business in California can be a great way to be your own boss while bringing new products, services, and ideas to your community. There are lots of emerging opportunities to start a new business in California, opening the door…

Knowing how your customers feel about your brand can be a superpower. And, since sentiment is often shared through online platforms like ecommerce sites, social media, and digital accounts, you can use those channels to access a deeper, almost intuitive understanding of customer desires and behaviors. Sentiment analysis lets you understand how your customers really…

Online marketing is a catch-all term for the collection of marketing strategies to expand your business through the internet. There are many strategies, tools, and techniques involved with online marketing. Once you’re familiar with them, you’ll see how powerful online marketing can be in helping to drive your business forward. Learn how online marketing works,…

Marketing is a creative exercise in attracting your target audience to your products and services. To know if it’s working, you need to be able to measure the results. Today, tracking key metrics is easier than ever. Marketers (and business owners) are expected to clearly define their key marketing metrics and watch them closely. This…

Starting a new venture requires long-term thinking and attention to detail. As an entrepreneur, you need an inspiring vision of your company’s future. You’re also responsible for finalizing your business plan, setting up tax accounts, identifying compliance obligations, and navigating federal, state, and local licensing requirements—all on a limited startup budget. Monica Layfield—attorney and owner…

This content doesn’t contain and isn’t meant to provide legal, tax, or business advice.* Tennessee has emerged as a popular spot for new businesses in recent years. Its low cost of housing, major manufacturers, and competitive corporate tax rate draw entrepreneurs from across the country. Whether you’re looking to start a business in the urban…