Month: June 2024

Digital marketing tools help you create campaigns to promote your brand, services, or products online. Regardless of your marketing goals, an effective tool should enable you to become more efficient and give you insights into your campaigns. Learn more about the powerful digital marketing tools that can strengthen your marketing efforts. What are digital marketing…

Every day, we interact with our world through screens. Taking photos with our smartphones, connecting with friends on social media, setting timers, and using GPS maps—our digital devices increasingly influence our experiences. But what if we could digitally add objects, textures, and people to our surroundings? Augmented reality technology does exactly that, blurring the boundaries…

Binge-watching—the practice of consuming several back-to-back episodes of a TV show—is extremely popular. The introduction of auto-play had a hand in shaping this behavior. As soon as you finish an episode, the next one starts (unless you intervene). This makes it easy to sit back and keep watching. Playlists are a way to recreate this…

Imagine this: A person embarks on a road trip with only one thing to keep them company—your voice narrating a murder mystery novel. Your listener gasps as you reveal plot twists and leans into the speakers as you build suspense. With every listen, you earn royalties. Audible makes this possible. Beyond access to a vast…

Before a box reaches your door, it navigates an ecommerce warehouse, where order pickers process your purchase. They locate the right items, ensure they have the right quantities, pack multiple orders, and use efficient picking methods to get through a long queue of orders. When done right, every customer gets exactly what they ordered within…

When was the last time you bought boxed food, soap, or toothpaste? If you’re like many consumers, you purchase these things several times a month. These products—prepared foods, toiletries, and the like—are consumer packaged goods (CPG), and they are part of a multitrillion-dollar industry. Consumer packaged goods are stalwarts of brick-and-mortar retail, and they’ve become…

As a small business owner, you strive to cultivate a personal relationship with every one of your customers. Aside from offering great products, you want to get orders shipped to the consumer swiftly. For Marcus Milione, the founder of fashion retailer Minted New York, that required establishing an efficient direct shipping system to sell products…

Consumers are increasingly discerning about the products they bring into their homes. This is particularly true with the Internet of Things (IoT): electronics like smart thermostats, connected security systems, and voice-activated assistants. However, for all the convenience these products bring, they resulted in a staggering 1.5 billion attacks on IoT devices in the first half…

With the average cost of college—including supplies, books, and living expenses—exceeding $38,000 per year in the United States, college students are exploring more ways to earn extra cash. But, as a college student, you know how hard it is to balance your busy class schedule with a full-time job. Fortunately, the gig economy continues to…

Raising kids is expensive and hard to do on one—or even two—incomes. With child care costs rising, deciding whether to be a stay-at-home parent can be tough. Fortunately, the rise of part-time, freelance, and virtual work offers stay-at-home parents many opportunities to add to family income. Whether you want to leverage skills from your past…