Month: November 2024

The Platform Group collaborates with approximately thirteen thousand sales partners, the German company behind several vertical marketplaces reports. In the first nine months of this year, trading volume increased by 30 percent. Profits grew even more significantly. The Platform Group (TPG) achieved 608.4 million euros in gross merchandise volume (GMV) from January to September this…

Between rising inflation, an uncertain economy, and the digital transformation revolutionizing shopping habits, consumers are demanding much more these days. More than just a simple transaction, they want value, authenticity, and experiences. And why not? If brands are willing to meet them where they’re at, align with their values, and provide a seamless shopping experience,…

If you’re a small business owner, purchasing inventory from international suppliers can be exciting. You can access a wider variety of goods and materials from a diverse group of vendors. Suddenly, the world very much becomes your oyster. Overseas sourcing is also a common cost-reduction strategy, with businesses often using it to boost profits. Shipping,…

From the moon landing to Kanye upstaging Taylor Swift, live TV has delivered some of our most iconic cultural moments. Live events are inherently captivating. Anything can happen, keeping viewers on the edge of their seats. You don’t need a television studio or high-end gear to start a livestream. YouTube’s livestreaming feature offers a simple…

There are millions of podcasts in the world, with roughly two million listed on Apple Podcasts, the most popular podcast-listening platform. That’s a lot of available podcast content for listeners.  Still, brands, small businesses, and entrepreneurs continue to vie for attention from their target audience, expand on their marketing efforts, and build their brand identity…

When you buy a new duvet, odds are you’re also in need of a duvet cover, sheets, pillows, and pillow cases. Which is why you’re often able to purchase the whole set at a discounted price. This practice is called price bundling, and it can benefit both the customer and the business.  Learn about different…