Category: Digital Marketing

Companies rebrand all the time—for better or worse. A brand might switch up its image to drive growth in a competitive market, speak to a new target audience, or create a better experience for its existing users. In some cases, a rebrand can help shake off bad publicity with a new identity that wins back…

Starting a business can be exhilarating—building your website, choosing potential business partners, hiring employees, and cultivating the brand identity of your dreams. But if the perfect business name is already taken, that rush can come to a screeching halt and throw off your launch plans. Before you panic, take heart; there’s a straightforward, systematic way…

If you’ve launched a dropshipping business with dreams of easy passive income, you might be in for a rude awakening come tax season. From juggling retail sales taxes across multiple US states to navigating customs taxes for international markets, taxes pose plenty of challenges for a dropshipping venture. But understanding dropshipping taxes doesn’t have to…

If you were unhappy with a purchase, what would you rather hear from customer service? “Our policy clearly states we can’t refund after 30 days, so there’s nothing I can do about your purchase from two months ago,” or, “While I see this purchase was from two months ago, I can definitely help you find…

 In 1941, the Bulova watch company aired the first-ever TV ad: a 10-second spot during a Brooklyn Dodgers and Philadelphia Phillies game, featuring the succinct slogan, “America runs on Bulova time.” The Phillies won that day, the ad cost $9, and less than two decades later, the television advertising industry was valued at $128 million.…

As an ecommerce business owner, you know the importance of securely and cost-effectively shipping your products to customers. But how can you deliver products safely and efficiently when they tip the scale or don’t fit in a standard box? Fear not—shipping large items is just as feasible as shipping small parcels, though it does take…

Digital advertising has changed drastically since display ads first launched in 1994. What started as simple website ad placements has evolved into a labyrinth of sophisticated algorithms and multichannel strategies. Online ad campaigns today offer unprecedented sales potential, but managing them is increasingly difficult—and often frustrating.  Thankfully, advertising isn’t an arts and crafts fair—you don’t…

The Nike swoosh. McDonald’s golden arches. Some brand logos are so recognizable that you instinctively respond to them as quickly as you’d react to a traffic light or stop sign. You subconsciously expect, feel, and value things from brands with these iconic symbols.  The psychology of logo recognition is powerful. As with color psychology, or…

As your ecommerce business grows, you may need to expand customer service efforts—but hiring more staff isn’t always the best solution. A bigger team can increase costs, require time-consuming training, and may not yield the desired results. Plus, while your online store is open 24/7, your customer service team isn’t, creating downtime when customers can’t…

French software company Stockly is a stock pooling and exchange solution for online sellers. The company now announces that it has raised 26 million euros. With the capital injection, it wants to accelerate its growth in Europe. Stockly was founded in 2018 by Eliott Jabès and Oscal Walter. The software connects the stocks of hundreds…