Category: General News

Increasing sales, attracting new customers, building brand awareness—these are all common business goals often tackled through standard marketing strategies. But what if you need to change consumer purchasing criteria? Or bring a new type of customer into your market? In those cases, you might consider grassroots marketing—a marketing approach rooted in political organizing that’s uniquely…

You’ve spent countless hours perfecting your logo—the distinctive mark that captures your brand’s essence and sets you apart from the sea of competitors.  Like any valuable business asset, your logo deserves trademark protection. Bad actors can misappropriate your logo, with potentially devastating consequences for your brand reputation and competitive advantage. The word “trademark” can feel…

“The devil’s in the details” is an idiomatic expression that reminds us how even minor details can have a monumental impact. Running a business often leads to questions we may not have considered before—like the perfect logo size for your brand. If you’re not a professional graphic designer, trying to determine the proper dimensions for…

Every day, food, beverages, pharmaceuticals, lab specimens, and chemicals make their journey around the world. To ensure their integrity, they must remain at a regulated temperature. Temperature-controlled shipping makes this possible.Sometimes called cold chain shipping or cold chain logistics, this shipping method ensures temperature-sensitive items arrive at their final destination without spoilage. You don’t need…

Companies rebrand all the time—for better or worse. A brand might switch up its image to drive growth in a competitive market, speak to a new target audience, or create a better experience for its existing users. In some cases, a rebrand can help shake off bad publicity with a new identity that wins back…

Starting a business can be exhilarating—building your website, choosing potential business partners, hiring employees, and cultivating the brand identity of your dreams. But if the perfect business name is already taken, that rush can come to a screeching halt and throw off your launch plans. Before you panic, take heart; there’s a straightforward, systematic way…

If you’ve launched a dropshipping business with dreams of easy passive income, you might be in for a rude awakening come tax season. From juggling retail sales taxes across multiple US states to navigating customs taxes for international markets, taxes pose plenty of challenges for a dropshipping venture. But understanding dropshipping taxes doesn’t have to…

If you were unhappy with a purchase, what would you rather hear from customer service? “Our policy clearly states we can’t refund after 30 days, so there’s nothing I can do about your purchase from two months ago,” or, “While I see this purchase was from two months ago, I can definitely help you find…

 In 1941, the Bulova watch company aired the first-ever TV ad: a 10-second spot during a Brooklyn Dodgers and Philadelphia Phillies game, featuring the succinct slogan, “America runs on Bulova time.” The Phillies won that day, the ad cost $9, and less than two decades later, the television advertising industry was valued at $128 million.…