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Science fiction stories like Blade Runner, 2001: A Space Odyssey, and Her depict artificial intelligence tools functioning like the human mind, complete with complex decision-making power and emotional complexity. Though there have been huge leaps in the technology, today’s AI models bear little resemblance to these narratives.  What’s depicted in these films is artificial general…

You launch your dream business, but you soon realize your small team is drowning under the sheer number of responsibilities: payroll, marketing, human resources, and more.  Luckily for your team, you can relieve some of the pressure. Business apps can automate many mundane daily tasks, like tracking expenses and onboarding collaborators, and keep you organized.…

In many ways, launching a business feels like crossing the finish line. After dreaming about it, stressing over it, and likely facing setbacks and victories, you finally made it. Yet the end of one journey is just the start of another: growing your business.  Turning your business idea into a reality is a major achievement,…

You’ve probably had an experience similar to this: You’re preparing for a trip and you start seeing ads for carry-on luggage while scrolling through your Instagram feed for food recommendations, when you’re checking the status of your travel arrangements, and on online marketplaces where you’re buying travel toiletries. This is no coincidence. It’s commerce media,…

Ecommerce has democratized the world of arts and crafts. If you have a passion for making handmade goods and the drive to promote your work online, you can make a living selling your work. There’s only one problem: Most of the world’s other artisans are also trying to market and sell their products online. How…

While your brand strives to offer the best products and create an exceptional shopping experience, some factors may be undermining your success. A complicated website can cause even eager browsers to leave abandoned carts. Slow shipping that misses promised timelines convinces customers they can’t count on you when it matters. A product that overpromises and…

There are so many ways you can make your customers’ lives easier—for example, deliver straight to their door, direct them to a nearby store for collection, or provide a web of alternative pick-up locations. You might experiment with social selling on Instagram, letting followers tap on photos of your products to add to a cart…

Believe it or not, philosophers still debate whether a tree that falls alone in a forest makes a sound. The answer to this question, of sound made for the hearing, remains unknowable. Business owners can skip this argument. In the business world, existence means being perceived—and the easier it is to perceive you, the better…

A good positioning statement is as a compass for all your marketing efforts. It solidifies your brand position and guides all aspects of your business communication in the right direction. It determines which influencers you partner with on TikTok and Instagram. It guides how your customer service representatives sign off on tickets. It sets the…

Cupcakes, razors, dog food, streaming: There’s a subscription service for all of these, and the subscription business is booming, expected to grow to $1.5 trillion by 2025. If you run a subscription box company with a loyal customer base, a big part of running your business is managing customer relationships and recurring payments. To keep…