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Shoppers love to compare options. Whether they’re browsing directly on your website or on a third-party channel like Google Shopping or Amazon (where 36% of all product searches start), you have mere seconds to stand out to customers. This makes your product listings crucial. Luckily, with product listing optimization, you can shape how your products appear…

Amazon SageMaker Geospatial Capabilities Now Generally Available with Security Updates and More Use Case Samples
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At AWS re:Invent 2022, we previewed Amazon SageMaker geospatial capabilities, allowing data scientists and machine learning (ML) engineers to build, train, and deploy ML models using geospatial data. Geospatial ML with Amazon SageMaker supports access to readily available geospatial data, purpose-built processing operations and open source libraries, pre-trained ML models, and built-in visualization tools with…

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Segmentation is simple: it’s the creating of groups of customers who are the same in ways that matter to your business, like everyone who bought your top-selling sweatshirt. Once you know that group, it’s easier to personalize marketing for them, like an email promoting matching sweatpants. And personalization matters—91% of customers are more likely to…