Just a moment…

Every day, we interact with our world through screens. Taking photos with our smartphones, connecting with friends on social media, setting timers, and using GPS maps—our digital devices increasingly influence our experiences. But what if we could digitally add objects, textures, and people to our surroundings? Augmented reality technology does exactly that, blurring the boundaries…

Intent is the purpose behind an action or statement. In the case of customers, intent is what makes them interested in a specific product or brand. Not all customer intent is the same, though, and it varies in type and intensity. Much of this depends on the different stages of your customer’s shopping journey, from…