Just a moment…

Imagine your partner goes downstairs and finds two inches of water covering your basement floor, panics, and yells, “Water!” Thinking they’ve suddenly been stricken with a terrible thirst, you rush downstairs with a full pitcher. Ankle deep in water, you realize you understood the subject of the request but misidentified your partner’s intent—delivering decidedly unhelpful…

More than 70% of people in the United States use some form of social media, and most of these users are active on their preferred platforms every day. For business owners, this means social media marketing presents an opportunity to reach and engage with your customers where they already are.  Social media marketing can help…

“A goal without a plan is just a wish,” wrote famed French author and aviator Antoine de Saint-Exupéry. These words ring especially true in modern business planning. As an entrepreneur, planning is a skill that can help ensure your success. Business models and business plans are both integral aspects of starting a business. But what…