Month: August 2023

Going live on TikTok means stepping into the spotlight—and potentially attracting new audiences and followers. While you may shy away from showing your face or providing raw content live to your followers, business owners who leverage livestreaming create authentic relationships with their customers and can grow a community of dedicated followers. Before you can go…

YouTube attracts viewers from around the world. This global audience presents many opportunities, but it can also make it hard to pick the best time to upload a video. Your goal is to reach as many eyeballs as possible, but viewers in Los Angeles might be searching for new content while YouTube users in Mozambique…

There are some logos so distinctive you immediately recognize them. Think of Nike’s swish or the Coca-Cola script. Just a simple brush stroke or a single letter can hold so much information about a brand—including the key to brand recognition. And get this—75% of consumers name logos as the most identifiable brand recognition symbols. So what…

As an ecommerce store owner or marketer, it is becoming increasingly important to keep consumers engaged alongside the other functions to keep a business running.  From your own storefront to social media and all the other digital touch points you’ve established, keeping up with conversations at different stages of a customer journey is only getting…

This year, the turnover of online stores in the Netherlands is expected to grow 4 percent, compared to last year. In 2022, a decrease of 2 percent in turnover was measured, says Dutch bank ING. At the same time, for the first time in a decade, the amount of sales in retail is expected to…

As a business owner, you have a lot on your plate. Managing sales, keeping ahead of competitors, and solving problems. It can be hard to keep up with the details, which is why it is important to closely track the financial performance of your business’s many moving parts.  That’s where a multi-step income statement can…

Customers are always on the lookout for deals. And price comparison websites, which compare product prices, shipping prices, and coupon codes from multiple realtors, are online destinations that help them make informed decisions. Comparison sites and apps don’t just benefit customers, they also allow ecommerce merchants to attract new visitors. Comparison shoppers are already interested…

Hello, Shopify merchants! We understand that choosing the right app for your business can be a daunting task. That’s why we’ve introduced the Built for Shopify (BFS) program, to guide you toward the best solutions for your store. As you navigate the Shopify App Store, look for the Built for Shopify badge. This badge signifies…