Month: August 2023

There are some real advantages to launching a business in a smaller market. Take the province of Quebec, where most companies are required to be bilingual in French and English, and residents are eager to support homegrown brands. “They want to have local businesses succeed because many other businesses will just not consider doing business…

Lufthansa Cargo has the ambition to establish a ‘European same-day and ecommerce network’, centered around Frankfurt. Frankfurt Airport is set to become one of the world’s most significant ecommerce hubs. Lufthansa Cargo clearly expressed this ambition on Aviation Day. CEO Ashwin Bhat emphasized the company’s objective “to build a European same-day and ecommerce network, and…

Belgian partner sellers on Dutch platform Bol.com have complained about coercive contracts and the abuse of power by the platform. The platform is said to ask for information about suppliers and a large revenue share. A member of the federal parliament has called for a hearing. Bol.com is the leading online marketplace in the Netherlands…

Let’s face it—our planet is in bad shape. Climate change is accelerating, plastic waste is plugging our oceans, ecosystems are disappearing, and yet, we continue to extract what’s left of the world’s resources. As a business owner, it’s increasingly important for you to do your part for the planet. It’s not enough to sell a…

Running Facebook ad campaigns is an effective way to grow your business. But while it’s easy to start advertising on social media, scaling Facebook ads brings its own set of questions. If you spend between $20 and $100 daily on different types of Facebook ad campaigns and see a promising return on ad spend (ROAS), the next…

Of all the available tactics to grow a business, ecommerce analytics is taking the lead.  While most companies praise ecommerce data as key, the truth is that 80% of marketing executives struggle to make data-driven decisions, despite all the information at their fingertips.  This guide will get you comfortable with the language of analytics and help you…

Frequently asked questions (FAQ) pages are a pillar of good customer experience. The best FAQ pages anticipate the needs of an audience, helping them find answers quickly and without assistance. As customers search for more information online, FAQ pages have evolved from simple lists of questions to essential hubs in a website’s knowledge base. Research suggests…

Electing to form an S corporation over other business entity types when starting a business can make a major difference in how much a business ends up paying in taxes and how profits and dividends are ultimately managed. What is an S corporation? An S corporation is a business structure and tax election available to private corporations, like a limited liability company…

Choosing an entity type for when you start a business has far-reaching implications on how you run, grow, and pay taxes as an entrepreneur. Two of the most common types are a limited liability company (LLC) and a corporation. They may seem similar at first glance, but in reality, they’re designed very differently. The big difference between…