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Your customers discover your business in a variety of ways—through word of mouth, advertisements, and, increasingly, digital marketing efforts. Creating effective strategies to turn these initial interactions into customers is complicated. How can you nurture and guide a prospect from initial awareness of your brand through to purchasing your product and becoming a loyal customer? You can…

Every so often, a customer testimonial goes viral: A local bakery creates a custom rocket ship cake for its youngest regular’s fifth birthday, or a bookshop owner tracks down an out-of-print classic for a grandmother wishing to share it with her first grandchild.  These businesses put human connection over profit margins, bending company policies in…

Fraud is something every business owner has to contend with. A recent Cybersource report found that 2.9% of all ecommerce revenue is lost to fraud—meaning out of every $10,000 your business generates, you could potentially lose almost $300 to scammers. A fraud prevention strategy helps minimize losses and deter scammers from targeting your online store.…