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When building a business, every branding decision matters from the tone of your messaging to the color palette you choose to represent your brand. Ecommerce owners should also consider how their brands will show up in their online stores. This means translating your style guide into CTA buttons, sales banners, and product pages. Luckily, many…

Don’t worry, “how to measure a box” is not a silly query. Getting packages ready for shipping can be confusing the first time you do it—especially if you’re running a new business and fulfilling your first order.  Knowing exactly how to measure a box is vital for shipping, because carriers and freight companies either charge…

Imagine you run a thriving online wine retail business. You wonder, however, if your prices are right. Should you raise them to bring in more revenue? Or cut them to attract more customers? To find out, you could conduct a pricing experiment to test out different price points. Learn more about how pricing experiments work…