Month: July 2024

Despite the rapid rise of Chinese platforms, Amazon remains immensely popular in the United Kingdom. The company has managed to maintain the number of monthly active users since the beginning of this year. Shein is growing, but Temu saw a decline in the number of users. This is evident from figures by GWS Magnify. According…

For a brand to achieve longevity, it needs to be willing to reinvent itself. It’s a lesson Alex Matthews, a serial entrepreneur and the founder of Mexican soda brand De La Calle, knows all too well. In 2023, Alex had to make a change in order to continue growing De La Calle’s audience and scale…

When you travel by plane, have you ever noticed that nearly all flights end up full? If the airline manages to fill the plane without turning away customers, it has successfully optimized its pricing strategy, part of a process called revenue management. Learn more about revenue management and how to use it in your business.…

Would you hand someone a business card that didn’t include your name? Probably not. By the same token, you wouldn’t direct a prospective customer to a business website that doesn’t explain what you do. The best business websites contain valuable information about who you are, what you provide, and why you’re different from the rest.…

Ever felt self-doubt in your professional life? Or sensed you’re just pretending to be confident and skilled? Good news: Those feelings are often misleading, and you’re not alone. Work-related anxieties can wreak havoc on job performance and self-esteem, and for many successful people, they present as imposter syndrome. Here’s what imposter syndrome is and what…

For ecommerce businesses, a lot of the traditional advice for sales teams about positive body language, active listening, and punchy presentations no longer apply. Modern, leaner businesses often lack formal sales teams. Instead, they attract their prospects through marketing, rather than a sales call or sales pitch. In fact, many don’t actually speak directly to…

When advising ecommerce brands, Shawn Khemsurov often starts with a company’s sales operations. The cofounder of strategic design and development agency Electric Eye, Shawn knows how an effective sales operations strategy can mean the difference between having a promising product and having a flourishing business. “For your business to really succeed, you need to make…

Have you ever gone to the grocery store only to go around in circles trying to find the items you need? You might just decide the search isn’t worth it and leave—then go to a different grocery store next time. A good website structure (or site architecture) helps you avoid the digital version of this.…