Month: September 2024

In 2018, Tide Pods were on the menu. Adopted by internet meme culture, many social media users posted videos and content of the Tide Pod Challenge, where individuals dared each other to consume the detergent capsules. Tide followed the emerging trend and online discourse closely and responded with a series of humorous ads featuring professional…

A lot has changed in the past few decades. Everything we used to consume via physical media (books, CDs, DVDs) is now available at the click of a button on a computer. Not to mention, a “computer” can now mean a desktop, laptop, tablet, or smartphone. Movies, videos, songs, and books are now “digital content”—essentially…

Sometimes what you see is what you pay. If a velvet barstool costs $100, buying four sets you back $400, before tax. No bundled deals, no volume discounts. Just simple multiplication. However, companies are increasingly experimenting with pricing that plays on consumer psychology and provides more value. A vegan meal subscription service might offer 10…

If you’ve got an entrepreneurial spirit, a green thumb, and an eye for design, and you enjoy spending your day surrounded by the scent of fresh blooms, a flower business might be a perfect fit for you. It’s a growing industry that offers a variety of entry points to newcomers. Whether you’re interested in setting…

Online shopping allows consumers to easily access a massive global marketplace, and businesses can sell to customers worldwide while reducing overhead expenses. The downside is online customers can’t physically interact with products—which can increase the barrier to purchase and make it difficult for companies to deliver memorable brand experiences.  Augmented reality marketing technologies can help.…

Segmentation is simple: it’s the creating of groups of customers who are the same in ways that matter to your business, like everyone who bought your top-selling sweatshirt. Once you know that group, it’s easier to personalize marketing for them, like an email promoting matching sweatpants. And personalization matters—91% of customers are more likely to…

This integration offers SAP Order Management Foundation customers the opportunity to further optimize multichannel operations across more than 950 sales channels worldwide. It also includes new AI-features. Support for OMSA is on the way. 950 Marketplaces ChannelEngine connects businesses to 950+ marketplaces, automating orders, inventory, and pricing. The new integration with SAP provides management features…

Knowing how to build and iterate on a sales funnel is one of the most profitable tactics an entrepreneur can learn. A sales funnel helps you define the customer’s experience at each step, so you can direct them toward the next one. First, a member of your target market encounters your marketing campaign and becomes…