Business Structures: 10 Types and How To Choose (2024)

Your business type is no mere administrative detail. How you structure a business determines things like corporate and personal taxes, your exposure to legal risks, your day-to-day operations, and your long-term growth plans. Ask yourself questions about how you see your business in both the near and distant future. Are you risk averse? Does a…

HP announces its first EliteBook X in commercial lineup and first 2-in-1 Copilot+ PC: OmniBook Ultra Flip

At the 2024 HP Imagine event, HP announced its newest innovations, including its first 2-in-1 Copilot+ PC and the first EliteBook X in HP’s commercial PC lineup, also a Copilot+ PC. They will support Copilot+ PC experiences when available from Microsoft*.  Copilot+ PCs are the fastest, most intelligent Windows PCs ever. Users can accelerate their…

Best Affiliate Marketing Apps for Ecommerce (2024)

Sixty-nine percent of consumers rely on recommendations from friends, family, and trusted content creators when choosing products to purchase. Given consumers rely on word of mouth over brand advertisements, growing businesses continue to invest in robust affiliate marketing programs. And those numbers are only growing; the global affiliate marketing industry is expected to grow to…

What Is AI Conversion Rate Optimization (CRO)? (2024)

When OpenAI released ChatGPT, it transformed artificial intelligence (AI) from a specialized technology into an accessible tool. With more than 250 million people using AI in 2023, its rapid growth has had a huge impact on virtually every industry—including ecommerce. Businesses are increasingly turning to artificial intelligence to develop a competitive advantage in a market…

Ecommerce Schema Explained: How It Works and Tips (2024)

Search engines use site crawlers to understand websites’ content and to index new and updated pages. As a result, they can categorize the pages and direct people to the right ones accordingly.  But sometimes, search engines need a little help. With so many products, prices, and new content to crawl, ecommerce websites pose a challenge to…

Dutch ecommerce in first half of 2024: 17.5 billion euros

In the first half of 2024, Dutch consumers spent €17.5 billion on online retail, a 6% increase compared to the same period in 2023, although the number of products purchased declined. The growth mainly stems from services, such as health and damage insurance. These insights come from the latest Thuiswinkel Markt Monitor, conducted by GfK…