Month: September 2024

Managing an ecommerce business supply chain is a tricky process. Low stock levels lead to stockouts, back orders, frustrated customers, and lost business; too much inventory causes warehouses and fulfillment centers to overflow with unsold goods. To satisfy customer demand with a steady supply of available inventory, your business must manage inventory levels to avoid this…

Choosing furniture is hard—so hard, in fact, it’s a central example in The New York Times columnist David Brooks’ 2011 study of decision-making, The Social Animal. “Go into a furniture store and look at a sofa,” David writes, “and try to imagine what it’s like in your living room. That’s really hard.” David advises furniture…

Let’s say you’re on the dating scene and have two romantic prospects. The first talks your ear off, barely letting you get a word in for hours; the second shares personal stories and asks about you with genuine interest, creating a natural, growing connection. You probably already know who you’re taking on a second date.…

As the old adage goes, if you’re for everyone, you’re for no one. For Vitaly, the Toronto-based direct-to-consumer brand known for its bold statement accessories crafted from recycled stainless steel, the right audience is everything.  “There’s a lot of brands out there that go, ‘We’re going to sell to everyone,’” founder Shane Vitaly Foran says…

The average internet user watches a whopping 17 hours of video content per week. With that many hungry eyes on their mobile devices and smart TVs, it’s no wonder 90% of marketers report video content gives them a good return on investment.  With Instagram, Facebook, TikTok, and YouTube all being viable options for publishing video…

We’ve all heard the phrase, “Well, it looked good on paper.” Often, that’s the sound of someone describing an idea or business concept that, for whatever reason, didn’t work when it was deployed in the real world. As you dream up products that might distinguish your business from competitors, you need to make sure real…

Glance at a grocery store aisle, and you’ll notice that whitening toothpaste is a dollar more than the regular minty fresh. Head to the online pricing page of a task management app, and you might see three different pricing tiers: basic, professional, and enterprise. These are all examples of price lining, in which businesses strategically…

Imagine you run a thriving online wine retail business. You wonder, however, if your prices are right. Should you raise them to bring in more revenue? Or cut them to attract more customers? To find out, you could conduct a pricing experiment to test out different price points. Learn more about how pricing experiments work…

Images add power to brand and marketing campaigns, since consumers are more likely to remember content with a visual component. Traditional image creation methods—including photo shoots and graphic design—are great ways to create memorable, unique assets. Unfortunately, these approaches can also be time-consuming and expensive. Start-ups and small companies might not have the resources to…

You’ve built a great business. You have excellent products, glowing reviews, and a website that’s easy to navigate. So why don’t customers flock to your site? While you can chase online visibility by paying for ads, online advertising is expensive and can quickly eat into your marketing budget. A more sustainable option is search engine…