Month: October 2024

From running A/B tests to launching email marketing campaigns, there are many methods to attract customers and drive sales. While these optimization techniques are often effective, there’s still magic in tried-and-true methods like a great deal. If you run an online furniture brand, for example, a buy one, get one (BOGO) 50%-off deal on nightstands…

The cosmetics and beauty industry is enormous. It includes everything from skin care to cosmetics to hair treatments. Customers don’t just seek a foundation to perfectly match their skin tone or a conditioner formulated for curly hair; they want products that align with their values—from vegan and cruelty-free to sustainable and environmentally conscious.  This industry…

As an ecommerce merchant, your time is valuable. Whether it’s product development, order fulfillment, or marketing efforts, there are seemingly endless ways you could invest time in your growing business.  Still, no matter what the circumstances, customer service should always be a priority, because it can increase customer loyalty. In fact, according to a 2022…

When a customer on your online store has a quick question about, say, shoe sizing or rush shipping, they want easy access to an answer. A pleasant chat with a live customer service rep can leave a positive impression.  Using a live chat app is a smart way to mitigate common customer pain points and…

Imagine getting to tell your story to millions of people online. When you go viral, you have the chance to do just that. Going viral on Instagram can help you expose your brand to the platform’s roughly two billion monthly users. One viral post can potentially generate more interest, sales, and brand recognition than hundreds…

Your next customer likely belongs to a digital community—more than three-quarters of global internet users participate in online forums, blogs, and vlogs. It’s easy to understand why. By participating in online communities, users engage in lively group discussions, share interest-specific content, and interact meaningfully with people from across the globe. If you run a business…

In late 2003, presidential candidate Howard Dean was a front-runner for the Democratic nomination, enjoying grassroots popularity and left-wing support for his opposition to the Iraq war. And then, in a campaign speech, the former Vermont governor let out a high-pitched scream. The “Dean scream” aired 633 times over the next four days, and the…

Let’s say you’re the proud owner of an ecommerce company selling gourmet coffee. Each month, you send your customers coffee from a different country—Jamaica one month, Costa Rica the next, and Ethiopia after that. You bill their credit cards or withdraw directly from their checking accounts.Before you opened your subscription business, you had to do…

How do you create company swag that properly represents your brand and is exciting enough that those who get it will actually want to use it?  Coming up with great company swag ideas can be challenging. You have to consider your budget, the design itself, and the potential appeal to your employees. If you’re looking…

More and more businesses are seeing the value of video. In 2023, 92% of marketers reported that video had given them a good return on investment (ROI)—the highest number since 2016. As video continues to heat up, many marketers embrace the video-first trend, prioritizing video content in their strategy and choosing video-first platforms like YouTube…