Month: October 2024

Successful businesses make it easy for customers to find them. For your ecommerce business, that means paying close attention to how audiences engage with the internet and studying trends that impact the way people search online. One trend in search behavior: the rise of voice search. By implementing a few voice search optimization techniques, you…

What do YouTube, Google Maps, X, Spotify, and OpenWeatherMap have in common? You can embed their content outside their native habitats. This is possible thanks to application programming interfaces (APIs). APIs are, effectively, the means of communication between two types of software—your website, for instance, and that Spotify playlist you want to embed. They provide…

Hope may fuel dreams, but it’s not a strategy. When it comes to marketing, many entrepreneurs take the spray-and-pray approach—trying everything and hoping something works.  “I wouldn’t bet on hope,” says Brad Charron, the CEO of Aloha, who helped turn the struggling company into a thriving business. “I’m betting on experience, smarts, rigor, and trying…

Color is one of the most powerful tools in a web designer’s toolbox. It can draw attention, convey meaning, and spark desire—all while driving conversions and building customer loyalty.  A good color scheme is especially important in ecommerce website design, where you must communicate information quickly and expressively to turn casual browsers into committed buyers.…

Parcel volumes in Austria are growing significantly. However, the majority of packages, around 80 percent of the total, come from abroad. Amazon accounts for a large share of this parcel surge, and the influence of Chinese platforms is increasing. Local online retailers are losing out. This is the conclusion of a joint report by Österreichische…

Ecommerce giant Amazon has announced that it is revising its policy on shipment tracking in January in Germany. The change will affect domestic and cross-border shipments. Merchants on the platform have voiced their concerns about rising costs. Online marketplace Amazon recently announced that it would implement a longer return period during the holiday season. Now,…

It doesn’t matter if you think you’re providing a great service—it matters that your customers think so. Still, it’s hard to gather authentic, customer feedback and equally difficult to interpret it objectively.  If you let customers come to you, you’ll only hear from your happiest and angriest clients, and you’ll be tempted to focus on…

Recurring subscription services are popular with customers—but there’s a downside: Many struggle to keep track of all the subscriptions they pay for, and no one likes a surprise monthly bill.  Some businesses also make it hard to cancel unwanted subscriptions, which erodes trust in the business model. In recent years, a number of third-party service…

You’ve launched your new business. You have a solid idea and a detailed business plan. Maybe your online store is already up and running, or you’re about to sign a lease for a brick-and-mortar shop. Congrats! Now you might be wondering about the official steps to keep your business moving forward. Who do you pay…