Month: December 2024

When you launch an email marketing campaign, you might think about how many new subscribers you can convert in the short term. But an email marketing strategy is more industrious than that. Over a sustained period of time, your email marketing can guide prospects through customer journeys, where they encounter your brand, learn about its…

It’s the dream of many business owners and entrepreneurs: Go viral and watch the likes, retweets, and new followers roll in. Since 89% of shoppers on X, formerly Twitter, use the social media platform to discover new products, your brand could be their next find with just one viral tweet. Let’s look at how to…

Your artisanal baking company is doing great and growing rapidly, selling gourmet crackers online as fast as it can make them. But to know exactly how great you’re doing, you need to know your production costs. Doing this for each cracker, or even each box, can be tricky. After all, you’re buying and mixing ingredients…

What if you could write marketing copy, design your ecommerce website, code all the pages, balance your books, and answer customer service inquiries—all at the same time? This is the promise of large language models. Businesses are increasingly using enterprise-grade LLMs to handle a wide array of business tasks, from copywriting to coding to customer…

Retail leaders face an endless barrage of critical decisions that can make or break their operations. Should we pour resources into an influencer campaign or double down on Facebook ads? Is it time to partner with a third-party logistics (3PL) provider, or should we build our own order fulfillment infrastructure? Can our margins support next-day…

Have you ever been a regular at a restaurant? Was it all about the food? Your local diner might have an amazing BLT, but that’s probably not the only reason you keep going back. The atmosphere and customer service also play a huge role in your restaurant experience. When the waiter knows your name and…

The number of ecommerce sites has skyrocketed in recent years. In 2017 it made up just 18% of global retail sales, but is forecast to hit 41% by 2027, according to Boston Consulting Group. More businesses than ever are going online to reach a wider audience, whether for business-to-consumer or business-to-business commerce.  It’s easier these…

Soap makes an excellent product for your new business. Your customers use it daily, you can make it at home with affordable ingredients, and flexible formulas let you create unique products that stand out from competitors. Take Isabella Lin, founder of Fizzy Soaps. She turned her creative soap designs into a thriving online business by…

Imagine that you have an amazing product to sell. Few other people provide it, and it can change clients’ lives for the better. The trouble is, it’s invisible. Your customers can’t test it before purchase or return it if they’re unsatisfied. Sounds hard to sell, right? If you own a service industry business, this is…

Luxury stores go the extra mile to provide an effortless, concierge shopping experience. High-end boutiques may employ personal shoppers to help find items you love, tailors to make any necessary adjustments, and helpful sales associates to complete your purchase without ever asking you to wait in line. All of this assistance removes obstacles and makes…