Month: December 2024

For many consumers, social media platforms are a preferred destination for searches about everything from breaking news to product recommendations. Whereas search engines like Google and Bing once reigned supreme, TikTok is now becoming a go-to destination for discovery—particularly for Gen Z and millennial users.  TikTok has around two billion global users, and, according to…

Even identical twins aren’t identical in every single way. They may dress differently, act differently, and have different hobbies and motivations. What convinces one twin to buy a pair of shoes may not convince the other. If the world’s most demographically similar duos don’t always think alike, it’s no surprise your customers don’t either. Your…

How do you make decisions? Some people swear by extensive research and pros and cons lists. Others prefer to trust their gut. Both approaches are valid. Data like reviews, technical product specifications, and prices can help logical decision-makers decide if a product is right for them, and brands can convey these facts and figures to…

After a customer purchases one of your products, the next question is whether they’ll buy from your business again. It might all depend on how good your relationship is with that specific customer. Did they like your product’s quality and features? Did you respond promptly to their questions? If not, they might have left with…

For business owners, back orders can be a double-edged sword.  On the one hand, back orders may build market buzz and signal to customers that demand is high. On the other, back orders can signal inventory management problems or larger supply chain issues.  Learn the difference between back orders and out-of-stock items, how back orders…

When you shop online, would you rather purchase from a store with a labyrinthine checkout process and irrelevant upsell attempts? Or one with a seamless user journey and lots of relevant product suggestions? Obviously, you’d prefer the latter—and so do your customers. Not only are your business’s prices and product selection important factors for your…

Interactive web design can dramatically ramp up the ecommerce customer experience. A recent study by Mediafly found that dynamic websites with interactive features saw 52.6% more user interaction than static content. Static content is viewed for an average of 8.5 minutes, compared to 13 minutes for interactive content. When you create websites with interactive experiences…

Online storemarketing campaigns can be exciting to dream up—from eye-catching digital billboards in busy areas to Instagram ads with stunning product photography. But behind every creative idea is the need for measurement and accountability. If you invest $10,000 in advertising, you need clear proof it’s generating sufficient revenue. Ecommerce ROI gives you the clarity you…

WhatsApp connects nearly three billion users worldwide. While WhatsApp has a modest presence in the United States, it dominates messaging in global markets, with particularly high penetration among internet users in Nigeria (95.1%), South Africa (93.9%), and Brazil (93.4%), making it the world’s most popular mobile messaging app.  The same features that make WhatsApp indispensable…

For many businesses, the road to profitability necessitates growth—new customers, new products, new sales channels. But how do you know if your growth is sustainable? And how do you know if your customers are loyal, and if you can count on them for future sales?  When CEO Brad Charron took the reins of the plant-based…