Month: December 2024

The numbers are in: A recent report showed that 55% of adults in the US believe that climate change is the top issue businesses should take a stance on. Customers care about environmental and social issues—but marketers are still learning how to catch up. In 2023, just 18% of senior-level marketers around the world considered…

In any retail operation, your sales staff are the frontline force generating revenue through daily customer interactions. If you’re running a brick-and-mortar business, it’s your floor staff fielding product questions and ensuring that every customer leaves satisfied. The importance of this role has given rise to sales enablement—where organizations invest in equipping consumer-facing teams with…

Online shoppers usually think their orders come straight from the brand, but the reality can be far more tangled, involving a complex—and sometimes hidden—supply chain.  An order for a marble tray from your homeware brand might originate from a manufacturer, pass through a supplier, reach the retail business, and finally land on your customer’s doorstep.…

Whether you’re listening to the radio, watching TV, or scrolling on Instagram, you face a near-constant barrage of advertisements—ads you’ve probably learned to tune out. If you’re selling a product, you can be sure your customers are similarly adept at tuning ads out. So how do you catch (and hold) their attention? One option is…

Before the digital age, businesses had few channels to connect directly with customers: phone, snail mail, and in-person interactions. Then came the internet. In 1994, 16 million joined this new public network; by 1996, that number had surged to 70 million. Today, more than five billion people—nearly 70% of the global population—are online. This explosion…

If you sell fragile or sensitive items, you may know the frustration of items being damaged during the shipping process. Not only do these accidents cost time and money, they can tarnish your brand in the eyes of customers. The shipping industry has long tried to reduce the risk of goods getting damaged during transport…

If you’ve ever been humbled in the self-checkout line, trying and failing to scan a product under the mounting threat of the “Please see attendant” machine freeze, you’ve encountered Universal Product Codes (UPCs). UPC barcodes are everywhere—from egg cartons to sneakers—and have been around for more than 50 years. Brick-and-mortar retail stores rely on UPCs…

Absorption costing is a process that takes all production costs into account to determine a selling price. Without it, setting sustainable profit margins gets difficult. To be successful when absorption costing, you need to follow certain accounting best practices. Here’s what you need to know about absorption costing and how to apply it in your…